The Process Behind the WATCHSPREE Brand

Every brand starts with a question: what feeling should someone have when they encounter this for the first time?

For WATCHSPREE, the answer was surprisingly clear — the thrill of discovery. That moment when you find something beautiful and unexpected. The brand needed to feel curated but accessible, premium but not pretentious.

Research Phase

I started with mood boards pulling from:

• Vintage watch advertisements
• Japanese packaging design
• Contemporary streetwear typography

The intersection of these influences gave us a visual language that felt both timeless and modern.

The Result

The logo went through 47 iterations before we landed on the final mark. Sometimes the simplest solutions take the longest to find.